A More Impactful Giving Experience
To better advance the organization’s mission and increase donor engagement, I refined the giving experience across the website, email, and social media—making it easier to give and more compelling to act.
Key Improvements
From page design to messaging cadence, every change was made to reduce friction, build trust, and reinforce why each contribution matters.
Redesigned Donation Page: Introduced a more visual, mobile-friendly layout that emphasizes the why behind each donation and builds trust through clear design and impact messaging.
Before
After
User-Centered Messaging: Rewrote key donation copy to spotlight the tangible outcomes of donor support, showing how contributions help expose injustice and support communities worldwide.
Consistent Communication: Increased the frequency and clarity of calls-to-action across email and social media, creating more touchpoints for engagement without overwhelming supporters.
Results
Twice as Many Donors Took Action
A simplified donation experience and stronger storytelling inspired more people to give.
Modest but Positive Growth in Donations
While the total dollar amount rose slightly, the growth in individual donors lays the groundwork for more sustainable fundraising over time.
Project Impact
The shift wasn’t just in numbers—it was in connection. A more intentional giving experience helped supporters feel confident, informed, and inspired to take action.