Extending design impact beyond the product.
At Spruce Finance, design was not limited to internal tools or customer-facing applications—it also played a key role in shaping how the company presented itself to the market. In addition to my product design work, I collaborated with the marketing team to support a company-wide rebrand and create collateral that helped both customers and sales teams engage with our products more effectively.
Challenges
- The company’s evolving product line needed a cohesive brand identity that reflected trust and innovation in clean energy financing.
- Marketing materials—such as spec sheets and product guides—needed clearer visual structure to be easily understood by both sales teams and homeowners.
- Customer-facing digital experiences required a consistent look and feel aligned with the new brand.
Design Contributions
I contributed across several key marketing initiatives:
- Rebrand Campaign → Designed digital and print assets that aligned with the updated brand identity.
- Website → Supported updates to the marketing site with visuals and layouts that reflected the refreshed brand.
- Customer Portal → Designed features that gave homeowners a clear view into their energy usage and financing status.
- Sub-Branding → Developed visual systems for product-specific branding to differentiate offerings within the Spruce portfolio.
- Spec Sheets & Product Guides → Designed materials to help sales teams explain products with clarity and professionalism.
Impact
- Consistent brand identity across web, print, and digital channels.
- Stronger sales enablement through polished, easy-to-use collateral.
- Improved customer trust by aligning the customer portal with the company’s rebranded identity.